Corporate Address

4300 Legendary Drive
Suite 214
Destin, FL 32541
(800) 838-4675

Press Contact

Jeremy Ramsey
Vice President

CartoBlue Announces Technology Partnership and Integration with CubiCasa for Floor Plan Creation

Destin, FL (September 26, 2016)- Experts in interactive marketing solutions including floor plans, maps, virtual tours and renderings; CartoBlue, has announced a strategic partnership with Finnish company CubiCasa to provide clients with an easy way to create interactive floor plans.

The use of floor plans in vacation rental listings and real estate is a dynamic marketing strategy that helps prospective guests and buyers visualize the property faster and greatly influences their decision to rent or buy. But as more professionals are catching on to this tactic, many property managers and real estate professionals are constantly seeking to boost their listings and gain an extra edge over their competitors.

CubiCasa is a technology and design company that provides the real estate market with clean, marketable 2D floor plans. The company takes sketches of floor plans and creates aesthetically appealing designs in a digital format the next business day.

CartoBlue boasts state-of-the-art technology that optimizes the floor plans created by CubiCasa by making them interactive with the addition of icons. When hovered over, these icons display a picture or video and description of that specific room. In addition to the interactive icons, CartoBlue's floor plans feature room labels and furnishings that give guests and buyers a true feeling of how the property is laid out.

"We are very pleased to form a strategic partnership with CubiCasa,” said Vice President, Jason Smolarek. "By combining CubiCasa’s floor plan creation technology with our interactive platform we will continue to push the envelope and offer an unmatched value in the vacation rental and real estate industry."

This dynamic partnership enables property managers and realtors to improve their interactive marketing for their vacation rental and real estate listings on multiple levels; ultimately boosting their revenues. It will also give vacation rental guests and home buyers a more detailed understanding of the property they are interested in.

The process is simple, users upload a sketch of their floor plan on the CartoBlue website and CubiCasa delivers a digital version the next business day. Prices range from $15 to $35 depending on property square footage; Interactive features allowing the addition of photos and videos with analytics is only $2.99 per property, per month. For further information, visit:

About CartoBlue

CartoBlue creates visual experiences that allow clients to promote a property through all stages of development and marketing. They are the experts in interactive content, specializing in maps, virtual tours, renderings and floor plans. The industries they serve are real estate, vacation rentals, hotels/resorts, property development, and building construction. With a focus on detailed and high quality content, their clients are continually satisfied with their finished products.

About CubiCasa

CubiCasa oy was founded in 2014, in Oulu, Finland. The founders Harri Pesola (CEO) and Jarmo Lumpus (Head of Product Development) met a decade earlier while working for Nokia in its peak. Starting as a small floor plan studio, they soon realized an idea of global platform for real estate professionals, with focus on technology and volume delivery capability. Now the company employs 13 specialists, with diverse expertise including architecture, software development, and the public sector. The CubiCasa team is backed by a global network of real estate and software professionals.

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Floor Plan Marketing Rebrands as CartoBlue, Expands Products for Real Estate, Developers, Vacation Rentals, and Hotels & Resorts

Destin, FL – April 13, 2016

Today, April 13, 2016, CartoBlue launched their new brand, a new website, and a new expansive line of digital products for property marketing. CartoBlue was previously Floor Plan Marketing, LLC and they have been providing digital marketing solutions for property industries since 2012. CartoBlue creates visual experiences that allow clients to market a property through all stages of development & marketing. The new demonstrates how each of these products can be used for real estate, developers, vacation rentals, and hotels & resorts.

CartoBlue’s decision to rebrand is a reflection of their expanded product line and client base. The need for rebranding became evident when they started offering much more than floor plans, and being called "Floor Plan Marketing, LLC” didn’t communicate the full range of products they offered. "We offer so much more than floor plans now,” said CartoBlue’s President Josh Mclean. "For example, our MLS-integrated maps and CartoVision 3D tours with Virtual Reality capability are new, unique products that will give our clients an edge over their competitors,” he added.

The growing company even had to move to a larger office recently. CartoBlue is located in the business offices of Destin Commons at 4300 Legendary Drive, Suite 214, Destin FL 32541. "CartoBlue has grown internally and externally. We have grown our in-house team with talented people so that we can better serve our client base that is also growing,” said CartoBlue’s Director of Operations Jason Smolarek. At their rate of growth, CartoBlue is getting closer to reaching their goal of becoming the leading provider of property visualizations in the world.

The new products offered by CartoBlue create transparency when marketing properties through immersive visualizations that allow the viewer to not only see but understand the space they are interested in. If a client wants to market a property before it’s built, they can use CartoBlue’s renderings combined with an animated walkthrough tour. If a vacation rental company wants to market multiple condos at a single complex, they can use an interactive HDR elevation to pinpoint exact property locations that link out to that property’s booking page. When a realtor is listing a new property for sale, the new CartoVision combines high-resolution photos, an interactive floor plan and a virtual walkthrough tour for an immersive experience like no other product on the market. CartoVision also offers Virtual Reality capability via Google Cardboard that allows potential buyers to tour multiple properties from the comfort of their home. These are just a few examples of CartoBlue’s total marketing solutions. You can find their complete offering at the new

About CartoBlue: CartoBlue creates visual experiences that allow clients to market a property through all stages of development & marketing. They are the experts in 3D and digital products related to maps, renderings, and floor plans. They serve the marketing needs of industries such as real estate, vacation rentals, hotels, resorts, property developers, and building construction. With a focus on detailed and high quality images, their clients are continually satisfied with their finished product. For more information, visit or call them at 800-838-4657.

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